Bowler & Beach was launched with a mission to produce the highest quality swimwear on a realistic budget. Established in 2016 by brothers Matt & BJ; both grew up spending their Summers on sun-drenched beaches in Portugal.
Celebrating 20 years in the fashion industry, Parke and Ronen, the New York based creative team, has released their Summer 2017 collection. Established in 1997, by Ronen Jehezkel and Parke Lutter, it’s a brand you’ll often see featured across the Short Motivation social media.
Prince & Bond, the New York designer of contemporary men’s swimwear, has released it’s second collection, inspired by the sea. Sharp block colours include scarlet, tango, peacock and calypso, whilst the collection also includes two shark tooth prints which have taken a design cue from the artist M.C. Escher.
At Short Motivation, we respect innovation. Brands that try and do something new, something different. This does not mean we ignore clothing heritage and key staple essential clothing. But what happens if you can combine the two? This is how US brand, Mack Weldon, attracted our attention.
L’Estrange London, the British manufacturer of smart casual clothing, has quietly released a short for Summer, albeit with a limited run of only 50 pieces across sizes.
At Short Motivation we’re privileged to be in a position where we are sent and can test a wide selection of shorts designed for various purposes: beach, gym, around town, paddle boarding or running – we have waded through all the short-wearing possibilities. As a result, we believe we’re in a position to recommend shorts based on the occasion, accompanied by the reasons for their selection.
There are wide selection of shorts aimed at the beach, pool or on vacation, but it’s far more tricky to find a decent short for everyday wear around town. Luckily OGUY (Our Generations United Youth) has the answer.
Frescobol Carioca, the Brazilian swimwear brand, has released a new swimwear collection, hot on the heals of its recent Azulejos release, inspired by the famous Brazilian designer, Athos Bulcao.
Marks & Spencer, the British high street brand, has teamed up with photographer Tommy Clarke for a seven-piece capsule collection of printed swim shorts, t-shirts and a pair of flip flops for the beach.
Orlebar Brown, the company specialising in resort wear, has released their High Summer 2017 collection and it could be their strongest, so far