Fashion

Every Second Counts release their A/W 2018 collection

And we've highlighted our four top picks

Finding the ideal activewear is a tricky process. Men seek products which look stylish, without being too garish, those with athletic physiques will prefer tighter-fitting styles, but those who are want to lose a few pounds will look for loser clothing. Either way, we want our activewear to be flexible, remove sweat whilst we move, whilst remaining comfortable.

In 2015 we stumbled across a small, high end and well-designed sports manufacturer which had just launched their first mens fitness wear range. We were impressed. To this day we’ve kept the original Warrior Tech tops and use them regularly and invest in the latest seamless long sleeve tops which we regard as some of the best in the business. You’ll see this brand’s scattered across the Short Motivation social media and for a good reason: we wear the products. The brand is the British activewear company Every Second Counts.

We’ve already covered their previous Spring/Summer 2018 and Autumn/Winter 2017 collections and we were excited to hear of the launch of the latest Autumn/Winter 2018 range, featuring a slightly more ‘back to basics’ design approach to men’s activewear.

Here are our four top picks from the latest collection:

Core Long Sleeve Top

Core Long Sleeve Top

Another twist on ESC’s long sleeve tops of which we’ve been fans of for a long time.

With a luxury feel and simple styling, this blue long sleeve top a must for any collection. Great for those outdoor evening runs, after work game of soccer or simply for throwing on post workout. The quick drying and sweat-wicking fabric means you’re covered whatever the workout.

Available for £65.

Accelerate Tight

Accelerate Tight

Tights have their place. particularly in the cooler months. We’ve tried the ESC leggings in the past and they combine a stylish comfortable design as well as being functional. The Accelerate Tight is an updated design and is no different in performance.

This body-fitting black running and training tight is made with a high elastane content, performance fabric for shape retention and freedom of movement during your workout. The reflective piping gives added visibility for night-time running and the mesh leg panels extra ventilation when you’re working up a sweat.

Available for £110 (currently awaiting new stock)

Ahead of Time T-Shirt

Ahead of Time T-Shirt

When summer turns to autumn you’re still expecting to keep warm whilst working out, often layering to fight the cooler mornings, which is why a t-shirt is good for this purpose as it sits well under a light jacket. Of course, if you’re working out indoors, you can drop the jacket and simply wear the t-shirt.

This is ESC’s standout men’s tee. The 4 way stretch means this red sports t-shirt moves when you do, with mesh reflective panels for ultimate visibility during nighttime workouts. This fine mesh training tee is proof that style doesn’t need to be a compromise on functionality and technical capability.

Available for £80.

Ahead of Time Short

Ahead of Time Short

It wouldn’t be a proper gym kit round-up without featuring a short. Although some people will wear tracksuit pants to the gym, we prefer to wear shorts in the gym primarily as it can get rather warm working out indoors, especially if you’re in the middle of a sweaty spin class or even lifting with supersets.

This is an ultra-lightweight, loose fitting, 9-inch gym short with 4-way stretch for maximum range of movement when working out.  The black short looks simple and effective when matched with an ESC training top.

Available for £80.

There are quite a few more items in the collection online and these are just our four highlights from the current range.

Head over to the Every Second Counts website to view the complete collection.

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About Author

Alex is the co-founder of Short Motivation and currently resides in Texas, heading up the US part of the website. He's busy with his PT qualifications and in the planning stages of Short Motivation events across the US later this year.