Fashion

Every Second Counts launch their Autumn Winter 2017 collection

New Autumn/Winter 2017 collection is potentially the best yet

Every Second Counts is a British activewear company, which was setup to produce clothing to suit any activity whether it be gym, running, cycling, yoga and so on. Your daily life in seconds, hence the reasoning behind the name. The brand was started by Sally Dixon, a former magazine editor with 17+ years in the fashion industry. Every Second Counts initially launched with a womenswear collection, but it’s the the menswear we’re particularly intereted in and the designs are always stunning with a number of tops featured across our social media.

With us firmly entrenced in autumn, with winter rapidly approaching, and the temperatures dropping, it is important to secure the right gear, With the launch of the Every Second Counts Autumn/Winter 2017 collection, there are a few key pieces we recommend you get your hands on, before they sell out.

The Every Second Counts Autumn/Winter 2017 collection is strong, possibly the strongest yet, in our opinion, and the menswear in particular is wide ranging. The collection features rich winter tones, mixing mauve reds, deep blues and greys. What makes the products stand out, is the use of innovative fabrics and the fabulous subtle styling we’ve got used to in the past.

We’ve picked four tops we’d choose ourselves (and most likely will) from the latest Autumn/Winter 2017 collection.

Circuit Tech Top

Circuit Tech Top

This is the latest version of the long sleeve top from the “Seamless” collection and we love it. We can’t tell you how many Warrior Tech Tops we have from the original collection – it’s that good. This version combines multiple A/W colours and is available in two different styles – this is primarily blue, the other is primarily black.

The Circuit Tech Top is an athletic-fitting top, but with stretch. It’s anti-bacterial, has engineered zones for ventilation and is very durable and will see you through plenty of washes. This long sleeve top has thumb holes at the bottom of the sleeves for the cooler months.

Available for £62.

Circuit Tee Seamless T-shirt

Circuit Tee Seamless T-shirt

Effectively this is the short sleeve version of the Circuit Tech Top we’ve featured above, with a slight design tweak. Again, it has a body-hugging athletic fit.

We wear the Every Second Counts t-shirts in the warmer months, but it’s also ideal for layering. This version is available in this primarily blue colour, the other is a mauve red.

The Circuit Tee is an athletic-fitting top, but with stretch. It’s anti-bacterial, has engineered zones for ventilation and is very durable.

Available for £45.

Max Effort Tech Top

Max Effort Tech Top

This is a slightly different tee from the above Circuit Tee featured above. This is a loose fitting top with a pique finish, with a reflective arm, making it ideal for taking on your run.

Available in this mauve red, which is fantastic, we’d recommend looking at moving a size down if you want more of an athelic fit.

Available for £65.

Unwind Seamless Long Sleeve Top

Unwind Seamless Long Sleeve Top

This is a brand new top from Every Second Counts and is another from the seamless collection. The difference is, this is made from 40% wool, so is ideal for layer in the cooler months, potentially over a Circuit Tee Seamless Tee.

This long sleeve top has a zip neck and thumb holes at the bottom of the arms. Ideal for taking on a run on a cold morning.

Supplied in two colours: grey and black, with red flashes across each arm.

Available for £74.

Head over to the Every Second Counts website to view the complete collection.

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About Author

Alex is the co-founder of Short Motivation and currently resides in Texas, heading up the US part of the website. He's busy with his PT qualifications and in the planning stages of Short Motivation events across the US later this year.