New Autumn/Winter 2017 collection is potentially the best yet
Every Second Counts is a British activewear company, which was setup to produce clothing to suit any activity whether it be gym, running, cycling, yoga and so on. Your daily life in seconds, hence the reasoning behind the name. The brand was started by Sally Dixon, a former magazine editor with 17+ years in the fashion industry. Every Second Counts initially launched with a womenswear collection, but it’s the the menswear we’re particularly intereted in and the designs are always stunning with a number of tops featured across our social media.
With us firmly entrenced in autumn, with winter rapidly approaching, and the temperatures dropping, it is important to secure the right gear, With the launch of the Every Second Counts Autumn/Winter 2017 collection, there are a few key pieces we recommend you get your hands on, before they sell out.
The Every Second Counts Autumn/Winter 2017 collection is strong, possibly the strongest yet, in our opinion, and the menswear in particular is wide ranging. The collection features rich winter tones, mixing mauve reds, deep blues and greys. What makes the products stand out, is the use of innovative fabrics and the fabulous subtle styling we’ve got used to in the past.
We’ve picked four tops we’d choose ourselves (and most likely will) from the latest Autumn/Winter 2017 collection.
Head over to the Every Second Counts website to view the complete collection.