It’s really hard to design activewear to fulfil ever-widening criteria. People want their sports clothing to look stylish, whilst at the same time performing a number of key functions, including flexibility of movement, reducing and removing sweat whilst we exercise, feeling comfortable and odour-free.
In 2015 we stumbled across a relatively new, small sports manufacturer which had only just entered the men’s fitness market. We were impressed. To this day we’ve kept the original Warrior Tech tops and use them regularly and invest in the latest seamless long sleeve tops which we regard as some of the best in the business. You’ll often see this brand’s content across the Short Motivation social media and for a good reason: we wear the products. The brand is Every Second Counts and is going from strength to strength.
Every Second Counts is a British activewear company, created to design and develop clothing to suit any activity whether this is at the gym, running, cycling, yoga and so on. Your daily life in seconds, hence the reasoning behind the name. We’ve already covered the previous Autumn/Winter 2017 collection and we were excited to hear of the launch of the latest Spring/Summer 2018 range, featuring design twists on previous products and some exciting new styles.
Take a look at the latest Spring/Summer 2018 collection video for some visual inspiration.
Whilst the current weather makes spring seem far away, it is around the corner so is worth planning now for the pieces you intend to add to your current collection. With the temperatures climbing, its crucial we source the right kit for the season and you can always layer to cope with the cool spring mornings.
There are a number of pieces from the Every Second Counts Spring/Summer 2018 collection we’d love to feature on Short Motivation (keep one eye on our social media over the next few months), but we’ve picked four of the key pieices from the latest range.