ashmei Releases Summer 2017 Collection

Includes new colourways in cycling, running for both men and women

You may already know here at Short Motivation we’re big fans of the ashmei range of sports wear. Essential for working out in cooler climates, the Merino wool mix is designed to keep you warm and sweat away from your skin, and works equally well when layered.

We were pleased to receive a couple of Summer 2017 collection products to shoot in the States (look out for shots across our social media) and that new collection is now available, consisting of new jersey’s and new colourways for cycling and running, both for women and men.

For cyclists, there’s a brand new Croix De Fer jersey, which is a short-sleeved race-inspired, made with the ashmei MERINO + CARBON material which we wrote about in our recent ashmei “Brand Focus” article. The jersey contains an iconic graphic print as a homage to one of the legends of the Tour De France and is available in Charcoal and Blue for men and Teal for women. There are also new variations of the Classic Jersey, in Aubergine and Teal.

The new Running Man jersey

For runners, there’s a brand new top which ashmei call the “Running Man Jersey” which takes a cue from 70s video games, with a Running Man icon on across the breast. With a lightweight sport silhouette, the Merino top can be layered or worn on its own and designed to keep you cool running in the Summer sun. The new jersey is available in three colourways, Blue, Slate and Teal.

Finally, the ashmei logo Tee’s have had an update. In the men’s, there’s a Teal option, whereas the women receive an Aubergine variation with gold lettering. We’re fans of the all-black ashmei T-Shirt with the subtle black writing on the forefront.

All the Summer 2017 collection products are available now. The T-Shirts retail for £75, the new Running Man jersey is £109, whilst the Croix De Fer jersey is £129 and the Clasic Jersey is £119.

Head to the ashmei website to view the Summer 2017 collection in full.


About Author

The co-founder of Short Motivation, Chris originates from a technology background, initially developing software and then migrating to the international magazine industry for the last 15 years. The idea for Short Motivation came from travelling through 2011 and eventually became reality six years later, in 2017.