Fashion

Adidas launches first laceless UltraBOOST

The Adidas UltraBOOST has been a huge success for Adidas, with many iterations selling out soon after launch. We’ve got a few pairs ourselves and we love them for running and step sprints. It has truly put Adidas back on the map when it comes to competing with Nike on the minimalistic running shoe front.

Adidas has decided to step it up a level by launching the first laceless version of this highly successful trainer. The UltraBOOST Laceless involves advances in prime-knit construction and different yarn engineering, enabling the laceless running shoe to be introduced, sitting on the regular BOOST sole.

Using information from motion tracking technology, which enables detailed analysis of the movement of the body, the Laceless UltraBOOST has been designed with support and functionality features to create an upper which contours the foot. By removing the laces, this leaves a truly footy-freeing experience.

Stephan Schneider, a Senior Product Manager at Adidas adds “In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family.”

The laceless version of the shoe will launch on 1st September 2017 and will be available direct from Adidas.

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Alex is the co-founder of Short Motivation and currently resides in Texas, heading up the US part of the website. He's busy with his PT qualifications and in the planning stages of Short Motivation events across the US later this year.