FORA is a Portuguese eyewear brand to watch

Unisex sunglasses handmade and crafted with love in Portugal

Occasionally you stumble across a new brand which catches your attention. This happened with Short Motivation on a recent trip to Lisbon. On our way for a coffee at Fabrica, we witnessed a new store opening on Rua da Misericórdia. Sticking our head through the door, a range of sunglasses quickly caught our attention.

FORA is a Portuguese eyewear company which creates handmade sunglasses. Unisex in design, the focus is on creating a range of quality products with a reasonably affordable retail price. Take a closer look at the FORA video for a visual introduction to the brand.

A closer look at the Rider in mel matte

Although we found the majority of the collection impressive, it was a particular range that we examined in some detail. The Rider is a flat-topped designed range of three sunglasses made from Italian Mazzucchelli acetate. Available in dark brown (which is a tortoise shell frame), black and mel matte, it was the latter that was the most appealing from the small range. A matte clear brown frame with a Carl Zeiss lens, the unisex sunglasses look similar to another pair you’ll have seen featured regularly across the Short Motivation social media. The difference here is that, with a relatively affordable €148 street price, these are half the cost of the famous US brand we regularly promote.

Our good friends at FORA were keen to get us a couple of pairs after our store visit, so we selected the Rider in dark brown and mel matte, which we photographed and you can see at the top of this page. Pay particular attention to the box detail and look for shots across our social media, featuring these two sunglasses, over the next few months.

The Rider and the rest of the collection can be purchased directly from the FORA website, with shipping available through Europe and the rest of the world.


About Author

The co-founder of Short Motivation, Chris originates from a technology background, initially developing software and then migrating to the international magazine industry for the last 15 years. The idea for Short Motivation came from travelling through 2011 and eventually became reality six years later, in 2017.