News & Views

Prince & Bond x Short Motivation announce ‘Sunrise’ and ‘Sunset’ collaboration available NOW!

Limited-edition range of tailored swim shorts in two exclusive colors available immediately

What’s your ideal swim short? We all have different values, design requirements and body shapes. Here at Short Motivation, we’re passionate about tailored swim shorts and there’s a good reason for our preference.

Tailored swim shorts multi-purpose. It’s as easy to wear a pair to dive into the pool as it is to partner with a formal linen shirt and to hit the town for an early evening drink with friends. Indeed, even better, why not combine the two? Pick the right tailored swim short and you can be sitting around the pool and, minutes later, thanks to the quick-drying fabric, grab a shirt and join friends for a change of scene. There’s no need to bring a spare pair, go back to your apartment to get change or join your friends in damp post-swim shorts which refuse to dry quickly.

“Pick the right tailored swim short and you can be sitting around the pool and, minutes later, grab a shirt and join friends for a change of scene”

Short Motivation has partnered with men’s swimwear brand Prince & Bond to launch a limited-edition range of tailored swim shorts in two exclusive colors. Both shorts are based on the Prince & Bond signature Elvio silhouette, which is universally fast-drying tailored short ideal for the beach, pool or equally suitable for evening drinks with friends.

Sunrise is a bright, fresh and zesty orange designed to get you noticed and feel good in your shorts. Think of that spine-tingling sensation when you wake up early on the first day of your vacation, look out the window to be greeted by wall-to-wall sunshine and the feel-good mood that results. Sunrise was created to enhance this feeling you have when you step out to the pool for the first time with a smile on your face. We’re envisaging a confident man, who wants to make an impact on his vacation.

Sunset is an every day short, designed to see you through the latter part of the afternoon and into the evening. The mid-blue tone sets more of a subdued and comfortable overtone, enabling you to glide through your afternoon, whether this is lying around the pool, taking lunch with the family, an early evening invitation for drinks with friends or even strolling around town before sundown. Sunset can transition to formal attire by adding a crisp white linen shirt or grey polo.

After much consideration, Short Motivation chose Prince & Bond as their partner for this project. Chris Wiles, co-owner of Short Motivation, added that “it was a simple decision. We believe Prince & Bond to be a brand on the up and we share similar principles of ethical manufacturing. Choosing to manufacture in their hometown of New York has enabled direct hands-on access and their attention to detail is second to none. We believe our limited-edition Sunrise and Sunset simply enhance an already stunning Prince & Bond SS18 collection”.

Preview the Sunrise short with our introductory video, below.

Sunrise and Sunset are available to order from the Short Motivation store from May 18 in limited numbers, with an MSRP of $145. Short Motivation “Silver” subscribers will be able to obtain a 10% discount shortly after launch.

The Prince & Bond SS18 “Into The Tropics” collection is available immediately and the color palette captures the tranquillity of the sea, with soft hues of blues and greens, as well as the vitality of bold tropical vibrancy of the Caribbean flora.

Short Motivation is a lifestyle brand with the aim of getting people fit, active and ultimately looking good in a pair of shorts. With over 100,000 followers across social media, it is fast becoming the destination for everything a man requires to find, choose and select where to wear their next pair of shorts.

Prince & Bond is a New York men’s brand designing tailored men’s swimwear with an edge. Utilising exclusive prints, an ethical approach to manufacturing and an exquisite attention to detail, the new SS18 season is their strongest to date.

Head to the Prince & Bond website for more information on the SS18 ‘Into the Tropics’ collection. Go to the Short Motivation store for the ‘Sunrise’ and ‘Sunset’ launch, which launched 18 May.

But, don’t hesitate. The two shorts are a limited-edition release, in very small numbers. Once they are gone, they are gone.

Additional note for the press. High-resolution press images of ‘Sunrise’, ‘Sunset’ and the Prince & Bond SS18 ‘Into The Tropics’ collection are available on request. View the Prince & Bond x Short Motivation press release for more information.


About Author

The co-founder of Short Motivation, Chris originates from a technology background, initially developing software and then migrating to the international magazine industry for the last 15 years. The idea for Short Motivation came from travelling through 2011 and eventually became reality six years later, in 2017.