Nicolas Alexander launches SS18 Modern Nomad collection

And have you entered the Nicolas Alexander x Finlay giveaway?

We’ve had a taste of summer in Britain, but it’s back to being cloudy, overcast, damp and dreary. We’re sure you’ll be busy planning your summer vacation, but have you remembered key essentials such as your swimwear?

Men’s swimwear is a widescale burgeoning market. Whereas there were a handful of brands only a couple of years ago, men’s swim has become mass market and there’s a huge range of different styles, from fitted tailored swim through to wide-cut boardie style drawstring shorts.

Due to a wide range of differing styles, it’s become difficult to figure out which companies were launched to make a quick buck and the companies are determined to launch a top-quality product. At Short Motivation, our quest is to highlight a product range we’d recommend. On a recent trip around California, we were able to test drive the Nomad short from Nicolas Alexander.

The Mexican is launching soon

Founded in 2016 by Australian couple Nick and Anastasia Schwizer, after giving up everything and heading to Europe with a one-way ticket, the brand is founded on authenticity, quality, ambition and individuality. The short’s from the Modern Nomad SS18 collection are designed as if you’re wearing a tailored pair of trousers but as a short. Nicolas Alexander paid attention to the fit and finish, wanting the best possible fit, but whilst keeping a funky, energetic and fun pattern such as the ‘Mexican’ which is our particular favourite.

There are further shorts due for launch soon, but below are three of our favourite products so far.

Modern Nomad SS18 ‘Gentleman’s Navy’

Gentleman’s Navy

Navy is one of our staple colours and you cannot go wrong with a solid colour block short. Equally as good out of the pool as in, you’ll find this quick-drying short enables you to be around the pool one minute and then heading to dinner with a shirt, the next.

Available now for £105.

Modern Nomad SS18 ‘Milos’


The Milos is named after the founder’s favourite Greek Island. With a bold, yet refined print. This shorts print is inspired by the choppy afternoon waves of Milos. This is a subtle short with a pattern made up of small choppy waves and a simple white contrast waistband.

Available now for £125.

Ibiza Beach Towel

Ibiza Beach Towel

The collection is more than shorts and an essential item for any trip is a beach towel. Nicolas Alexander complements their Modern Nomad shorts with a compact, highly absorbent, UV protected and quick drying towel. What’s also neat about it, is that it is sand repellent.

Available now for £65.
To shop the rest of the collection head over to the Nicolas Alexander website.

Competition! To celebrate the launch of the new Nomad collection, Nicolas Alexander is offering you the chance to win a pair of shorts, towel and Finlay sunglasses, with a total value of £310. To enter the competition, head to the giveaway page – hurry though, the offer competition ends on 3 June 2018!


About Author

Alex is a keen fitness and nutrition enthusiast, residing in the US, and contributes to travel, fitness and nutrition tips, news and other interesting tidbits.