Fashion

The North Face partners with Sacai for fashion forward capsule

Go on any trek or a winter/cold weather related vacation, frankly anything which requires a sturdy and trusted jacket to keep you warm and dr,y and you will notice most people chose to wear The North Face Jackets.

North Face jackets are synonymous with high quality and it’s a reliable performance brand. Now they’ve teamed up with Sacai in order to target high fashion consumers. Sacai has previously combined with skate brand Supreme to take it from relative obscurity to high-end fashion and high popularity.

The first seventeen piece collection will launch this autumn and will be sold exclusively at the multi-brand retailer, Dover Street Market. It will introduce black and white puffa coats based on the classic North Face jackets and will also have fur trimmed caps – very Canada Goose.

The collection includes black-and-white padded puffa coats which take inspiration from The North Face’s classic Mountain and Nuptse jackets and fur-trimmed caps. The reason for this switch is the fact that the world’s population continues to grow on the urban side and there will simply be more opportunities for performance brands to increase their presence by focusing on the high-end street wear consumer.

We’re excited to check out the new collection at Dover Street market when it drops. You can view the collection on the Dover Street Market website prior to the drop of the capsule collection on the 2nd September 2017.

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Alex is the co-founder of Short Motivation and currently resides in Texas, heading up the US part of the website. He's busy with his PT qualifications and in the planning stages of Short Motivation events across the US later this year.