SOAR launches new summer range and pop-up store

SOAR Running, the British high tech and high quality running company, has launched a new batch of products for the back end of summer.

The ultra light Race Vest 2.0 which we wrote about a few weeks ago has dropped in a new colour way, Black/Bluebird. SOAR running also launched the Raglan T-Shirt, a technical men’s running tee in the classic SOAR bold Colour Fade print. In a closer cut. using raglan, the shirt gives a smooth articulation on the shoulder, giving comfort for your entire run, however long.

Additionally, SOAR running also launched a brand new running short – the Classic Shorts. The short is cut to mid-thing and as all SOAR running products made for comfort so you can focus on your PB’s. The short comes with added stretch and a brief-style inner liner, with bonded seams and hem to reduce chafe. There is a rear pocket to stash your essentials. The length of the short sits between the longer Three Season Shorts and the minimalist Race Shorts.

SOAR pop-up store

In addition to the new product launch, SOAR is hosting a pop-up store featuring their latest range at the Clubhouse located at Mile 27, London. In conjunction with the IAAF World Athletics Championships, there will be special “Track and Field” Friday promotions so it’s worth paying the store a visit. Sadly, the popup is only around from Friday 4 through Sunday 6 August and mostly afternoon opening times.

For more information on the new products or pop-up store, visit the SOAR Running website.


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Alex is a keen fitness and nutrition enthusiast, residing in the US, and contributes to travel, fitness and nutrition tips, news and other interesting tidbits.